Financial Daily from THE HINDU group of publications
Friday, Jun 21, 2002
Financial Daily from THE HINDU group of publications Friday, Jun 21, 2002 |
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Marketing
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Promotions & Offers Variety - Music & Dance Mirinda concert in Chennai Our Bureau
CHENNAI: Cola major Pepsi's orange soft drink brand, Mirinda, is hosting a musical night on Sunday in Chennai's Wesley Grounds in Royapettah. Called Mirinda Music Mayakkam, the concert will feature singers Mano, Unni Menon, Anuradha Sriram and Subha apart from Lakshman Sruthi Orchestra, a press release said. It quoted Mr Shashi Kalathil, head of Pepsi's South India operations, as saying that Mirinda as a brand has always been involved with music and festivals in Tamil Nadu. Similar concerts were held at Madurai, Thanjavur, Coimbatore, Erode, Tiruchi and Tirunelveli, it added.
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