Financial Daily from THE HINDU group of publications
Friday, Jun 21, 2002
Financial Daily from THE HINDU group of publications Friday, Jun 21, 2002 |
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Marketing
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New Products & Services Info-Tech - Telecommunications Philips launches `Fisio' range of cell-phones Our Bureau
Philips launches new a range of mobile phones, called `Fisio', in the Capital on Thursday.
NEW DELHI, June 20 THE consumer electronics products division of Philips India Ltd (PIL) on Thursday unveiled a new range of mobile phones — `Fisio'— for the Indian market. The launch of the three models — Philips Fisio 820; Philips Fisio 620 GPRS mobile phone and Philips Fisio 120 GSM mobile phone — under the `Fisio' range comes at a time when the Philips Xenum range of mobile handsets launched in 1999 has entered a `phase-out' stage. Mr Rajeev Karwal, Senior Vice-President, Consumer Electronics, PIL, told newspersons here that the mobile group of the company, which has integrated itself with the consumer electronics division from April, has done "honest pricing" of these models. He said that Philips hoped to garner an annualised market share of 5 per cent of the Indian mobile handset market in 2003. All the three models that have been launched today for the Indian market are manufactured in China by CEC Corporation. Mr Karwal said that Agrani Switch and First Mobile Group of Hong Kong would be the distribution partners for the `Fisio' range in India. The Philips Fisio 820, which has been priced at Rs 21,995, has a large full colour LCD Display, bluetooth connectivity and GPRS class 10. For added personalisation, Philips Fisio 820 allows a person to receive and store colour pictures as either screensaver or wallpaper. On the other hand, the Philips Fisio 620 GPRS mobile phone, which has been priced at Rs 11,995, provides mobile Internet access and features such as organiser options, e-mail, voice recognition and recording. The Philips Fisio 120, which has been priced at Rs 5,995, is a basic model that will be marketed as a `value for money' product. It also has the feature of downloadable melodies.
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