![]() Financial Daily from THE HINDU group of publications Thursday, June 20, 2002 |
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MARKETING STRATEGY `New for old' at Big Bazaar NEXT time you decide to throw out old household articles, do not hasten to dispose them of to street vendors or at nearby raddi shops. Rush to Big Bazaar to fetch better value than they usually command. In its latest bid to attract customers, ... More CUSTOMER RELATIONSHIP MANAGEMENT Philips offers Star service for high-end products "WE have 196 authorised service centres, which is the widest network in the country," said Mr Rajeev Karwal, Senior Vice-President, Consumer Electronics, Philips India Ltd at the launch of Philips' Star Service Station in Chennai. The Star ... More ADVERTISING Estelle jewellery plans multimedia campaign ESTELLE, the fashion jewellery brand from the Hyderabad-based Normak Fashions, is all set to launch an advertising campaign in TV, print and outdoors in mid-July. According to the General Manager (Marketing), Mr Mathews Cherian, a new ... More PROMOTIONS & OFFERS
It's destination Kerala for IBP's tourism drivePETROLEUM refining and marketing major IBP Co Ltd and the Department of Tourism, Kerala, (Kerala Tourism) propose to enter into an agreement as part of the former's "overall promotional initiatives in tourism-related areas''. As per the terms ... More
Samsung to expand association with sports RETAILING McDonald's India to double investments Plans outlets on highways, railway stations Investments in McDonald's India Pvt Ltd (MIPL), the wholly-owned subsidiary of US-based fast food giant McDonald's Corporation, are expected to be doubled, from Rs 400 crore which have already been pumped in, to Rs 800 crore by 2005. Speaking ... More MARKETING RESEARCH `Indian film industry business poised to cross $1 b by 2006' DESPITE an adverse economic scenario, the global entertainment and media (E&M) industry spending saw a growth in 2001 rising by 1.5 per cent and exceeding the $1-trillion mark. The global E&M spending will reach $1.4 trillion in 2006, ... More STANDARDS & BENCHMARKS Bisleri controversy to be settled in a week' Ramesh Chauhan optimistic of licence renewal Mr Chauhan pointed out that the show-cause was essentially over the labelling issue of one bottle and `extraneous' factors such as the quality of water. More NEW PRODUCTS & SERVICES
Sara Lee extends Brylcreem brand to men's toiletriesSARA Lee TTK Pvt Ltd, a 100 per cent subsidiary of Sara Lee Corporation, has launched an entire range of men's toiletries under the Brylcreem banner, supported by a Rs 5 crore advertising campaign, according to Mr V.S.Pradeep Kumar, Managing ... More
Tanishq to launch `Collection G'
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