Financial Daily from THE HINDU group of publications
Saturday, June 08, 2002
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Financial Daily from THE HINDU group of publications Saturday, June 08, 2002 |
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MARKETING STRATEGY Red Apple joins Coke for cross-promotion RED Apple Travel Ltd has tied up with Coke, among others, for cross-promotions to market its recently-launched Red Apple Travel card — an international advantage card. The three-week Coke promotion will revolve around the collection of ... More IPR McDonald's serves notice against trademark violation THE US-based McDonald's Corporation is concerned about the increasing infringements made on its well-known `Golden Arches' logo, mainly by players in the unorganised sector making carry bags. Recently, the parent company in the US warned such ... More EVENTS Cafe Coffee Day finds slot in Oslo contest MR VIKRAM Khurana of Cafe Coffee Day will represent India at the Speciality Coffee Association of Europe's (SCAE) annual World Barista Championship in Oslo, Norway to be held between 14 and19 of this month. The Cafe Coffee Day, Head of Foods ... More RETAILING BPCL getting set for retail revamp, network expansion The oil company has laid down ambitious targets of spreading its `PSF' brand to 2,000 retail outlets in the first year of decontrol. It also expects to set up around 400 new outlets in the current fiscal. "We plan to spread the PSF brand by ... More NEW PRODUCTS & SERVICES Marico launches groundnut oil under Sweekar brand TO leverage the equity associated with Sweekar, the brand name for its refined sunflower oil, the Rs 700-crore Marico Industries has launched another variety of refined oil under the same brand name, this time a refined groundnut oil. With ... More
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Top Stories In Depth Gender Justice Simple Economics Guide to derivatives Looking back May. 26-Jun. 1 Outlook not to react to The Week's campaign BPL, Onida top slots in CTV market -- LG, Philips are fastest-growing brands : ORG-MARG |
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