Financial Daily from THE HINDU group of publications
Friday, Jun 07, 2002
Financial Daily from THE HINDU group of publications Friday, Jun 07, 2002 |
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Marketing
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Strategy Variety - Cinema Spider-Man grosses Rs 15 cr in India Our Bureau
MUMBAI, June 6 SPIDER-MAN, the season's big grosser from Columbia TriStar, had collections of Rs 3.3 crore for its second weekend in India, an official statement from the company said. The film had earned Rs 5.2 crore as collections for its first weekend. Internationally, a weekend is three days spanning Friday, Saturday and Sunday. "So far, it has grossed about Rs 15 crore," a Columbia TriStar official said. Spider-Man has been released here in English, Hindi, Tamil and Telugu. Its earnings from the various markets are also placed in that order. The English version accounts for half of total collections. Collections from India so far are believed to be around the fourth highest for the film in Asia. The biggest market outside the US is Japan, followed by Korea and Taiwan in the Asian region. Apart from the US, the film has been released only in Asia and Latin America. With Rs 15-crore domestic collection, Spider-Man is comparable to an `A' category Bollywood release, the official said. A `AAA' Bollywood film is estimated to earn about Rs 25 crore over time similar to what Spider-Man has spent so far on Indian screens. However, while Spider-Man is the biggest Hollywood release to date playing at 250 screens nationwide, a typical AAA Bollywood film fetches its higher collection courtesy as much as 450 screens. The Columbia TriStar official said that if the current trend was stretched into projected lifetime earnings, Spider-Man could end up as Hollywood's biggest release in India. At present that record belongs to Titanic, believed to have had 120 prints at its peak and a total run of 25 weeks at Indian theatres. Another big grosser, Godzilla, with 163 prints had lifetime earnings of Rs 28 crore. A critical factor which aided the success here of Spider-Man was its early release, the official conceded. This helped the main film gather revenues at theatres ahead of the arrival of pirated video copies.
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