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R. Balaji

CHENNAI, June 5

TAMIL Nadu Newsprint and Papers Ltd (TNPL) will soon Web-enable its businesses to provide direct marketing to its customers.

Company officials told Business Line that TNPL is looking at e-business avenues in consultation with Tata Consultancy Services.

The objective will be to ensure best value for its products through a mix of direct marketing, exports and regular sales.

The company has commissioned Tata Consultancy Services to look into the existing computerised system — the Online Integrated Information System (OIIS) — to identify the application and details of the modules to be Web-enabled.

The advantage to the company will also be in terms of improving the supply chain management from raw material, bagasse from the sugar mills to the processing, production and distribution of the finished products.

It may be recalled that TNPL implemented a mini-ERP package two years ago. The software package was developed by TNPL and CMC Ltd.

The OIIS was implemented on April 1, 2000 and covered 10 modules including production, materials, marketing, finance, quality control, R&D and personnel.

The move is in line with the company's focus on customers' requirements, officials said. In tune with market conditions, the company shifts production between newsprint and printing and writing paper.

During 2001-02, the company produced 1,50,259 tonnes of printing and writing paper, a record production for TNPL in this segment. The company expects its cut size papers segment to demonstrate a healthy growth estimated at 20 per cent per year.

For instance, the TNPL TC-80 copier paper sold 16,041 tonnes in 2001-02, a growth of about 40 per cent when compared to that of the previous year. It also released the ultra-white map litho, whose production is likely to be stabilised by December.

This is expected to be a major product. It was well received in the market and sold more than 3,000 tonnes last year, they said.

The company is investing about Rs 10 crore on a second automatic cut pack line with a capacity of 100 tonne per day. This will further boost the company's market share in this segment, the copier and cut size markets, they said.

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