Financial Daily from THE HINDU group of publications
Thursday, June 06, 2002
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Financial Daily from THE HINDU group of publications Thursday, June 06, 2002 |
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MARKETING ADVERTISING Zee takes on saas with its celebs -- Campaign launched to target advertisers "WHAT would you rather have? Celeb-wine or Saas-whine?'' Zee Network's attempts to woo audiences have now spilled over to the advertising and marketing fraternity. Cashing in on the popularity of its celebrity show, Jeena Isi Ka Naam Hai ... More CHANNELS AND FRANCHISES TN Newsprint looking at e-biz opportunities TAMIL Nadu Newsprint and Papers Ltd (TNPL) will soon Web-enable its businesses to provide direct marketing to its customers. Company officials told Business Line that TNPL is looking at e-business avenues in consultation with Tata ... More RETAILING Sri Lankan furniture enters Indian market A 140-year-old furniture company from Sri Lanka has taken a bow in India, opening its first exclusive showroom in the country at Coimbatore. It has plans to open outlets in four other cities in the South — Chennai, Kochi, Bangalore and ... More
Natalia plans expansion
MARKETING RESEARCH ORG pegs BPL on top; LG differs THIS is bound to kick dust. The latest ORG-Marg figures indicate BPL's continued stint at the top of the Indian colour television (CTV) market while in recent weeks, LG has made independent claims to leadership position through advertisements and ... More BRANDS DuPont pact with Epcoat for Teflon car-care items DUPONT has entered into its first brand licensing agreement for Teflon, a registered trademark, in India for consumer products. An agreement has been signed between DuPont and Mumbai-based Epcoat Surface Systems for the marketing of the Teflon ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Gender Justice Simple Economics Guide to derivatives Looking back May. 26-Jun. 1 Outlook not to react to The Week's campaign BPL, Onida top slots in CTV market -- LG, Philips are fastest-growing brands : ORG-MARG |
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