Financial Daily from THE HINDU group of publications
Wednesday, Jun 05, 2002
Financial Daily from THE HINDU group of publications Wednesday, Jun 05, 2002 |
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Marketing
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Marketing Research Kwality Wall's tries consumer sampling Our Bureau
KOLKATA, June 4 HINDUSTAN Lever Ltd has launched an initiative to induce consumer sampling for Kwality Wall's ice-cream. A sampling counter has been set up at `Flavours' on Kolkata's Sarat Bose Road to mark the project. The exercise encourages consumers to go in for `blind' sampling of the company's newly-introduced Vanilla Gold ice-cream against the competition, a press release issued by HLL noted. Vanilla Gold, according to data collected so far, has emerged as the `most preferred' product in its category, it added. More such counters are expected to come up at other locations.
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