Financial Daily from THE HINDU group of publications
Saturday, Jun 01, 2002
Financial Daily from THE HINDU group of publications Saturday, Jun 01, 2002 |
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Marketing
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New Products & Services New variant of Lux shampoo Our Bureau
CHENNAI: Hindustan Lever Ltd (HLL) has launched a new variant of its Lux shampoo. The new variant has a jasmine fragrance and is targeted at the Southern market. Lux jasmine shampoo will be available in 4ml and 7 ml sachets priced at 50p and Re 1 respectively. The company will roll out a multi-media advertising campaign soon. Popular filmstar Jyothika features in the TV commercial.
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