The Hindu Business Line : Tuesday, May 28, 2002

Asianet revises subscription
ASIANET Satellite Communications Ltd, has decided to revise its cable subscription rates to Rs 230 per month effective June 1. A company spokesman said here that the revised rates would initially be implemented in Thiruvananthapuram, Kottayam, ... More

Mirza Tanners planning to step up global presence -- To push more `Red Tape' in India
MIRZA Tanners Ltd (MTL), a leading exporter of shoes and manufacturer of popular brands such as Red Tape, is planning to set up a production facility near Delhi to meet rising demand. According to Mr Kuruvila Kuriakose, Director, Mirza ... More

PROMOTIONS & OFFERS

Wagh Bakri tea offers a cup of cheer to riot victims
AS everyone knows, communal riots are the worst of times for business generally and consumer goods outfits in particular. But what is not so well known is that a lot can be got out of them in social terms if one knows how to reach out to ... More

MARKETING RESEARCH

Coke, Pepsi cross swords over ad ratings too
WHICH is bigger? The star power of Aamir Khan or that of the Big B and Sachin Tendulkar put together? The soft drinks slugfest has taken another interesting turn, with both Coca-Cola India and PepsiCo claiming better recall and higher ratings ... More

Never mind CAS; TV ratings will rule
"With conditional access system (CAS), broadcasters will only know how many people have subscribed to a channel, not actual viewing patterns." More

NEW PRODUCTS & SERVICES

Modiguard `green' mirror launched
GUJARAT Guardian Ltd (GGL), an ISO 9002 company and leading manufacturer of float glass and mirror in the country, on Monday launched the environment-friendly `Modiguard GMP mirror' here. A joint venture of Guardian Industries Corporation of ... More

Ford Assured hits Kerala today
FORD India is introducing Ford Assured, its branded programme for used cars, in Kerala. The programme is being launched at the Kochi dealership facility of Kairali Ford on Tuesday, Mr Partha Barua, General Manager (New Business Development), ... More

Brand Quest

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Proof of identity may shrink pre-paid base

ICICI gets into BPO, invests Rs 200 cr

Variety marks banks' application of AS-17

Strong trend in gold raises expectations

Dairy industry upset with US Farm Bill

Challenges before the Railways

In Depth
Gender Justice

Simple Economics

Guide to derivatives

Looking back
May. 19-May. 25
Enfield banks on nature to sell Thunderbird

Pajero hits Indian roads -- To be priced at Rs 33.85 lakh

Colour TV sales witness healthy growth rate