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MARKETING
PROMOTIONS & OFFERS
BPL Mobile latches on to soccer fever
TO provide wholesome entertainment to all its subscribers, BPL Mobile is all set to join in the soccer fever by launching an SMS-based World Cup fun package. The package will consist of World Cup predict game, quiz contest, match alert service ...
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BOOKS
Brand building in the Internet age
Firebr@nds
Building brand loyalty in the Internet Age
By Michael Moon with Doug Millison
Publishers: Tata McGraw Hill, New Delhi
Price: Rs 375
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Brand Quest
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