![]() Financial Daily from THE HINDU group of publications Thursday, May 23, 2002 |
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MARKETING STRATEGY Enkay Tele to market digital cameras ENKAY Telecommunications Ltd has tied up with N H Japan Holdings Ltd to market its digital camera in India. Called `Che-ez!' the digital camera will be priced at Rs 4,995 and five models will be made available. "We hope to capture at least 50 ... More
SAIL charts new marketing plan ADVERTISING Growing up... on Thums Up and Pepsi's Lehar soda? SOFT drinks major Pepsi Foods is taking on arch rival Coca-Cola India's Thums Up taste challenge head on. The in-your-face `Have You grown up to Thums Up?' film now has an equally aggressive retort in the form of Lehar, Pepsi Foods' brand of ... More CHANNELS AND FRANCHISES With World Cup around the corner -- Ten Sports yet to put its distribution in place WITH less than 10 days to go for the FIFA World Cup, Ten Sports the channel that holds the telecast rights as yet to put its distribution in place. The channel is still in negotiations with the big multi-service operators ... More NEW PRODUCTS & SERVICES
HPCL unveils new LPG brandHINDUSTAN Petroleum Corporation Ltd (HPCL) launched `Jee haan' LPG cylinders with a range of personalised services on Wednesday. HPCL, which has over 16 million customers, wants to consolidate its customer base by offering delivery at the ... More
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