Financial Daily from THE HINDU group of publications
Friday, May 17, 2002
Financial Daily from THE HINDU group of publications Friday, May 17, 2002 |
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Marketing
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New Products & Services Whirlpool unveils frost-free range in Kerala Our Bureau
KOCHI, May 16 WHIRLPOOL of India Ltd has announced the launch of its new Ice Magic range of frost-free refrigerators in the Kerala market. The product, which supposedly makes ice super quick at the touch of a button, comes with a host of unique benefits aimed at enhancing performance. According to a release, it is the only refrigerator with external electronic feather touch controls that allow the homemaker to control all settings without opening the door. The refrigerators also come with other features such as Door Open Alarm, Quick Serve, Flexible Shelves and Auto Shelf Locking. The price ranges from Rs 14,900 to Rs 35,500, the release added..
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