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Thursday, May 09, 2002

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CUSTOMER RELATIONSHIP MANAGEMENT


Newsletters as CRM tool
From being just in-house company bulletins, newsletters are now evolving into crucial customer relationship management tools. More

INTERVIEW


"We'll focus on enhancing the shopping experience"
"The experience with our store in Latur, Maharashtra told us that the Indian consumer anywhere is looking for superior shopping experience." More

PROMOTIONS & OFFERS


It's a different ball game for Mallya
THE United Breweries supremo, Mr Vijay Mallya, may have scored a victory by getting elected to the Rajya Sabha, a new turf that will allow him to vent his feelings on national affairs. But his experience elsewhere has been a bit different. In ... More

CHANNELS AND FRANCHISES


HCL Frontline widens network for distribution
HCL Frontline, the channel division of HCL Infosystems Ltd, has said it has expanded its distribution networks by adding over 200 channel partners and retailers across the country in the last six months. It said beefing up of the network was ... More

RETAILING


Bidding to sell
Reverse auctions offer a more productive and efficient negotiating environment, transparency for the store and its suppliers, standardisation of requirement specifications, quality testing and commercial terms in the company's procurement process. More

NEW PRODUCTS & SERVICES


Marrybrown to introduce `bubble' tea
MARRYBROWN Family Restaurant (India) promoted by MGM Entertainment Pvt Ltd has tied up with a Taiwan-based company, Rolling Ice, to introduce `bubble' tea in India. Mr M.G.M. Anand, Director, MGM group of companies, said that recently there has ... More

Alps unveils wooden ceiling product
KOCHI: Alps Industries Ltd has introduced a new product called Vista Valls, a laminate wooden ceiling and wall panelling, in the Kerala market recently. Vista Valls is a product from Europe, designed to give a feel of natural wood ... More


Brand Quest
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Top Stories
Industry sees recovery in 6 months: Survey


Wipro: A model to emulate

Marine exports down on slump in global seafood market

Big bucks come from corporate portfolios

Q4 results prove elusive for investors

Cheap rates come calling on Net -- US, Europe turn economical destinations

Top 15 account for Rs 53,760 cr -- Investments in 62 projects shelved

In Depth
Inside Kashmir
Guide to derivatives
US-64
Looking back
Apr. 28-May. 4
Ad guys home in on unpaid dues


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