Financial Daily from THE HINDU group of publications
Wednesday, May 08, 2002
Financial Daily from THE HINDU group of publications Wednesday, May 08, 2002 |
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Marketing
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Strategy Info-Tech - Telecommunications BPL Mobile targets towns, highways in Kerala Our Bureau
THIRUVANANTHAPURAM, May 7 BPL Mobile, the mobile service operator which claims a customer base of close to a million, is targeting what it calls `communities of interest' towns and highways to further consolidate its operations in Kerala. The `communities of interest' towns are identified through constant feedback from customers and channel partners in which they list their preferences in terms of new areas that they feel should be brought under coverage, according to Mr R. Suresh Kumar, Head (Marketing and Channel Sales), BPL Mobile. Geographical proximity and specific requirements demanded by one's trade or profession are two considerations that have been found to influence the choice of these areas, Mr Suresh Kumar told Business Line. According to Mr R.A. Venkitachalam, Chief Operating Officer, Kerala and Tamil Nadu, BPL Mobile's coverage philosophy of "coverage where it matters" has translated into strengthening of coverage in clusters that house identified `communities of interest'. This boost in coverage is sought to be achieved within the scope of the existing GSM footprint. Alongside, coverage in cities will be increased by providing better indoor coverage. In recent times, BPL Mobile has extended coverage to Adoor, Kottarakkara, Balaramapuram and Neyyattinkara. Attingal and Kayankulam will be brought under coverage soon. BPL Mobile is offering all its products and services in these towns. Both post-paid and pre-paid connections will also be made available. The mobile operator will also have channel partner showrooms in all these towns to cater to all consumer requirements. These showrooms assist the customers with easy bill payment solutions, information on various products, services and tariff. Called BPL Galleries, these showrooms will also dispense the MOTS recharge coupons. "Apart from being our home market, Kerala is a key market for us. We have invested huge sums of money in the State and we shall continue to do so. Kerala offers us tremendous opportunity to add value to the lives of our customers,'' Mr Venkitachalam said.
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