The Hindu Business Line : Wednesday, May 08, 2002

HBO to premiere `original' movies
AFTER trying to capitalise on Oscar-mania, English movie channel HBO is now trying to attract viewers by showcasing some of its `original' movies. So the viewers will, from May to September, on the first Monday of every month, get to see movies ... More

Hidesign forms new pact to tap global markets
LEATHER brand Hidesign has entered into an international marketing partnership with Hidesign Retail International, a recently set-up company to tap markets in South Africa, Shanghai, Beijing, Dubai and Moscow. Hidesign India will be a ... More

BPL Mobile targets towns, highways in Kerala
BPL Mobile, the mobile service operator which claims a customer base of close to a million, is targeting what it calls `communities of interest' towns and highways to further consolidate its operations in Kerala. The `communities of interest' ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Na tum jaano na hum
If this is the response to a query on how well your company services your customer, isn't it time for a relook at your CRM strategies? Here's a hypothetical case-study. More

PROMOTIONS & OFFERS

TV makers upbeat on World Cup sales
THE World Cup football is still many days away, but for television makers, the ball has already started rolling, with orders pouring in from football-crazy Kerala, Bengal and Goa. With companies coming up with special promotion packages for the ... More

MARKETING RESEARCH

Hansa Research aims to be among top 5
HANSA Research Group Pvt. Ltd (HRG), the 19-year-old market research (MR) company promoted by ad agency R.K. Swamy, is projecting a turnover of Rs 10-12 crore in the next five years. It intends to emerge as one of the top five MR agencies in the ... More

BRANDS

Wills Sport dresses up its customers
IMAGINE you walk into a store to buy clothes and a film star or a former Miss India tells you what suits you the best. This was the brand building exercise carried out at the Wills Lifestyle store, where models Jas Arora and Nafisa Joseph advised ... More

NEW PRODUCTS & SERVICES

Nestle takes on P&G's Vicks with Acti-V
PROCTER & Gamble Hygiene & Healthcare Ltd's Vicks, an erstwhile dominant FMCG brand, but battling stiff competition and the onslaught of counterfeits in recent times, has more bad news coming its way. Foods major Nestle India Ltd is pitting its ... More

Brand Quest

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