Financial Daily from THE HINDU group of publications
Monday, May 06, 2002
Financial Daily from THE HINDU group of publications Monday, May 06, 2002 |
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Agri-Biz & Commodities
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Coir Coir Board keen on branding G.K. Nair
KOCHI, May 5 IN a bid to boost exports of coir and coir products, the Coir Board has initiated steps to create a brand image for the product. It has invited coir exporters to participate in a consortium to finalise a strategy for building a brand identity for Indian coir. With high competition in the market, it was inevitable to create a brand image for coir and exporters' participation towards this was more vital, Mr Christy Fernandez, Chairman, Coir Board, told Business Line. ``The role of the Government has now changed to that of a facilitator without having direct involvement in the affairs of the industry and trade. Therefore, it is high time that the industry understood it. It is now a buyers' market and hence the industry should learn to meet it.'' Exporters and their associations should be involved in product development and product promotion activities. Lack of infrastructure, feedback of national and international market information etc, were the banes of the industry, he said. Coir exports during last fiscal had shown a marginal increase despite the unfavourable market conditions. A total 70,853 tonnes of coir and coir products valued at Rs 320.83 crore were exported in 2001-02 as against 67,493 tonnes valued at Rs 313.66 crore the year before. Attractive and cheap products made of other natural fibres and synthetic substitutes had effected a decline in the exports of coir mattings and rugs and carpets whereas coir mats had shown an appreciable growth. However, Mr Fernandez said, for an overall increase in coir and coir products export, product diversification coupled with competitive pricing was a must.
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