The Hindu Business Line : Saturday, April 20, 2002

AC majors hike ad budgets this summer
KEEPING in view the growing popularity of air-conditioners, major consumer durable companies have pushed up their advertising budgets for the category this year in a bid to increase sales. According to industry estimates, there has been an ... More

DIRECT MARKETING

Tupperware plans premium range
TUPPERWARE India Pvt Ltd will launch a premium line of products this year to draw customers from the SEC A market, said Mr Kanwar S. Bhutani, Managing Director of the company. Speaking to Business Line on the sidelines of a press ... More

MARKET SHARES

Old Cask slips from top slot in Kerala
McDOWELL's Old Cask rum has been knocked out in its strongest turf. Amrut Distilleries' Old Port dislodged it to emerge as the largest selling rum in Kerala during the financial year, 2001-02. Old Port logged sales in the region of 4.8 lakh ... More

RETAILING

Ebony to add two stores every year
EBONY, retail chain store, expects to report a turnover between Rs 90 and Rs 100 crore in the current financial year. It closed the last with Rs 68 crore. Mr H.S. Kohli, Chief Operating Officer (COO), Ebony Retail Holdings Ltd, said, the ... More

BRANDS

Grasim to brand its viscose fibre
IN an attempt to shed the idea of being treated as a commodity, fibre branding is increasingly getting common. The latest player to join the fray is Grasim Industries. After fibres such as lycra, modal and tencil, it is now the turn of viscose ... More

NEW PRODUCTS & SERVICES

Kitchens of India brand soon on Selfridges shelves
ITC Foods' premium gourmet packaged food brand, Kitchens of India, is going places. Literally. Next month its three vegetarian packaged products, Dal Bukhara, Dal Dakshin and Baingan Mirch ka Salan will hit the shelves of the ... More

TVS Xpress launches branded service
TVS Xpress, the comprehensive branded service concept for all makes of cars, has been launched in Kerala by the TVS group. The company has opened six outlets of service franchisees in areas such as Kozhikode, Kannur and Kochi and is planning to ... More

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