Financial Daily from THE HINDU group of publications
Friday, Apr 19, 2002
Marketing - New Products & Services
Hero Honda to launch 200-cc bike
Mr Brijmohan Lall, Chairman and Managing Director, Hero Honda Motors, flanked by Mr Pawan Munjal, Director and CEO (right), and Mr A. Kazusa, Joint Managing Director, at the launch of the Dawn in the Capital on Thursday. Also seen is Mr K. Yanagida, Director.
NEW DELHI, April 18
HERO Honda Motors Ltd, the world's largest motorcycle seller, is planning to launch a 200-odd cc bike in the current financial year, its Managing Director, Mr Pawankant Munjal, said on Thursday.
The vehicle will be priced below Rs 1 lakh and would be the most powerful vehicle in its class, he said during the launch of the Dawn motorcycle in New Delhi, which has replaced the Joy and may replace the CD100 range later.
The Dawn will cost Rs 37,855 in New Delhi ex-showroom.
The launch of the higher-end motorcycle will follow the launch of another motorcycle in September, which would sport a bigger than the current 100-cc engine that powers almost all its vehicles.
"We are aware of the fact that competition is offering higher displacement engines. But we feel that the trade off with fuel efficiency is a better option," Mr Atul Sobti, Senior Vice-President (Marketing and Sales), said.
Mr Munjal said the company hoped to sell about 10,000 units of the Dawn per month in six months' time and may replace the CD100 range, which is currently selling about 15,000 units a month.
He denied possibilities of erosion in margin either because of launching the lower-priced Dawn or because of the Rs 1,001 waiver given on its vehicles.
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