The Hindu Business Line : Saturday, April 13, 2002

Stroh's beer to enter South
MOUNT Shivalik Industries Ltd (MSIL), manufacturer of leading brands such as Stroh's, Thunderbolt and Golden Peacock, is planning to increase sales through a series of initiatives. Currently, the Rs100-crore company is forming tie-ups with ... More

Philips vows to make things better
WHO says 100-year-old habits die hard? The Amsterdam-based consumer electronics major, Philips, for one, is taking a hard look at its established ways and consciously redefining its focus. As its CEO, Mr Guy Demuynck, admits, the euro ... More

Khazana's Kapoor adds masalas to his menu
CELEBRITY chef-turned entrepreneur, Mr Sanjeev Kapoor, is entering the aggressive FMCG industry. Through his company, Khana Khazana Ltd, Mr Kapoor is launching a blended masala brand by the name of Khazana, to be followed by more convenient ... More

ADVERTISING

Ad account moves to FCB Ulka
UNITED Colors of Benetton (UCB) has changed its advertising agency once again. The ad account, estimated at roughly Rs 4 crore, is now with FCB Ulka, and moved from ad agency rmg david. Prior to that, the Benetton ad account was held by ... More

PROMOTIONS & OFFERS

Tourism promos on global TV channels planned
THE Government is considering a proposal to advertise India as an attractive international tourist destination on the major international television channels, according to the Director-General, Tourism, Mr Vinod Duggal. "We are thinking of ... More

Kick your way to fortune
CHENNAI: Gillette India has launched a promotional campaign which entitles consumers to win a trip to Japan to see the finals of the World Cup soccer finals. The campaign called "Win Rs 5 crore" also offers an opportunity to win a prize of ... More

Busy Bee's summer camp
CHENNAI: Coca-Cola, Nestle and Alpenliebe are sponsoring the summer camp organised by The Busy Bee Fun Factory. Busy bee is going to be inaugurated on the 20th April at Vidya Sagar (formerly known as the Spastic Society of India) in ... More

Jus' Cool!
A garment shop in Hyderabad displaying summer wear. As temperatures rise, shops have begun to stock seasonal clothes.

RETAILING

Crossroads malls in four more cities
PIRAMAL Holdings Ltd, which has promoted shopping mall, Crossroads, is planning to set up malls in four other cities besides Mumbai. Mr Rajeev Piramal, Vice President, Corporate Relations, Crossroads, said that the malls will be set up in ... More

Khadim's plans to become a national brand
AFTER setting up its marketing network in the eastern part of the country, Khadim's, the leather footwear company, wants to expand into an all-India brand. According to Mr H.V.N. Raj, Marketing Advisor to the Khadim's Group, the present focus ... More

BRANDS

Benetton aims to get into more wardrobes
FROM a basic casual wear brand, United Colors of Benetton is now trying to position itself in India as an international wardrobe option with a range that will cater to the casual, formal as well as the party wear segments with various styles and ... More

ONLINE MARKETING

Playwin lottery's third draw spawns 139 lakhpatis
Other winners included 6,173 people who had four matching numbers with Rs 370 each and 97,146 winners with three numbers matching Rs 50 each. More

NEW PRODUCTS & SERVICES

More than just a Swatch
CHENNAI: Swatch, the watch manufacturing company, has launched a new model called Swatch Access in the country. Apart from the regular features, the watch reportedly has an in-built microchip and an antenna. The watch can be ... More

Build your own hogwarts
MUMBAI: Lego, the toy company, has launched a new range of Lego Harry Potter products. This range has been built around the story line of the Harry Potter movie. The products allow kids to build the various locations depicted in the ... More

Herbal sweetener for diabetics

Brand Quest

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