The Hindu Business Line : Friday, April 12, 2002

Taking wing in media buying
WHEN large advertising agencies can float media buying companies, can the smaller ones be far behind? Starting this trend is the Chennai-based Takewing Communications, which is foraying into the media buying business. It had a one-off stint as ... More

Setting sights high
A billboard at the entrance of a branded jewellery showroom in Bangalore. Against the backdrop of the gold price soaring, does it represent the aspirations of the masses? ... More

PROMOTIONS & OFFERS

More Indian tourists head for Dubai
DUBAI is gaining in popularity as a tourist destination for Indians. This is borne out by the fact that 2.18 lakh Indians visited the Emirate in 2001 as against 2.14 lakh in the previous year, says Mr Ibrahim Ahli, Manager (Overseas Promotions), ... More

Taj group on package spree
`DE-STRESS' and `rejuvenate' are the buzzwords of the Taj Group of Hotels this summer. The group has announced rejuvenation packages at Taj Exotica, Goa; Taj Malabar, Kochi and Taj Kumarakom. Taj Exotica, Goa, is observing a Health Week between ... More

Potter spell over corporates
AS Harry Potter — the much-awaited Hollywood blockbuster releases across theatres tomorrow — everyone seems to be looking for a little magic. For, it is not just audiences that are eagerly awaiting the film's release. Faced with a ... More

Taj group's loyalty package for kids
Children can earn points for spends at the hotels and participation in activities and these points can be redeemed for rewards which vary from wrist watches, games, calculators, pens, books, clothes, a cake for their birthday and even special holiday benefits for them and their families. More

`Impure to pure'
A mime artiste displaying Tanishq jewellery at a showroom in Hyderabad on Thursday. A survey conducted by the Bureau of Indian Standards and the World Gold Council has revealed that customers are being cheated with impure gold jewellery. Tanishq ... More

RETAILING

Proline plans exclusive stores for global brands
PROLINE India is planning to expand its retail network to five exclusive stores catering to its international brands - Fila, K-Swiss and Ferrari. Operating as distributors for these brands in the Indian market, the Rs 24-crore company is ... More

ONLINE MARKETING

IDBI Bank, Rediff tie up
MUMBAI: IDBI Bank and Rediff.com have tied up to provide on-line shopping facility. The service will enable customers to choose what they want from the rediff.com pages and make payments through their IDBI i-net banking accounts, said a ... More

NEW PRODUCTS & SERVICES

Reva hits Delhi roads
THE Reva Electric Car Company on Thursday launched the country's first zero-polluting electric car in the Delhi market priced at Rs 2.54 lakh. The company has requested the Delhi State Government to provide concessions on road tax and offer ... More

Brand Quest

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