Financial Daily from THE HINDU group of publications
Monday, Apr 08, 2002
Financial Daily from THE HINDU group of publications Monday, Apr 08, 2002 |
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Travel & Places Logistics - Airlines Relive Casablanca, courtesy Emirates Ashwini Phadnis
NEW DELHI, April 7 VIEWERS in India as those around the world must have seen the movie, Casablanca, and remembered the classic line `Play it again Sam.' The Indian traveller, now, has a chance of reliving that classic experience. In an effort to promote Casablanca as an attractive destination for Indian tourists, the Dubai-based Emirates airline is to tie up with SOTC-Kuoni group to offer packages to the African city. The special package, to be launched towards the middle of this month, will attempt to provide a complete Moroccan experience to the traveller with options of visiting other well-known cities like Fes, Marakesh and Rabat, all within motoring distance from Casablanca. "The traveller will not only be able to see the famous cities, but also indulge in some shopping, see some aspects of the traditional Moroccan lifestyle and night life," sources said. Initially, the new package will focus on passengers from Delhi and Mumbai and will see passengers travel between India and Dubai before travelling onwards to Casablanca. It is interesting to note that the proposed special package will be available within a few weeks of Emirates launching its thrice-a-week service on the Dubai-Casablanca-Dubai sector. The airline launched the thrice-a-week flight on March 31. The airline has all along believed in building a close relationship with new destinations to which it operates. As part of the initiative, the airline, soon after launching a service on the Hyderabad-Dubai sector organised a visit by a huge delegation from Dubai to further promote ties. Emirates at present offers 31 flights a week from India — including 20-times a week connection between Mumbai and Dubai and daily service between Delhi and Dubai. The airline launched four-times-a-week service on the Chennai-Dubai sector from September 1 last year.
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