The Hindu Business Line : Thursday, April 04, 2002

Blue Star eyes small enterprises segment -- Rs 6-cr advt budget; wider dealer network
AIR-CONDITIONING major, Blue Star Ltd, is repositioning itself as a customised cooling solutions provider and aggressively targeting the small commercial enterprises segment. The company has chalked out a huge promotional programme having ... More

Apollo Hospitals' Medi Tourism
THE Apollo Hospitals Group is planning to kick off a new concept called Medi Tourism at its new hospital in Colombo, which is going to be commissioned later this month. "We are going to offer leisure packages for those patients who come to ... More

INTERVIEW

`Advertising alone doesn't build a brand'
"Gone are the days when advertising was the only medium considered worthwhile in building a brand. You can't deny the role of advertising, but I think there's far more to building a brand than advertising communications." More

PROMOTIONS & OFFERS

Nerolac signs Mohanlal to endorse `Excel'
PERHAPS for the first time in the history of the Indian paint industry, a filmstar is endorsing a brand. The Rs 700-crore paint major Goodlass Nerolac has roped in the popular hero of Malayalam cinema, Mohanlal, to promote its acrylic exterior ... More

RETAILING

Essel group to foray into lifestyle retailing
MR SUBHASH Chandra of the Essel Group is planning to get into lifestyle retailing. This venture will be spearheaded through his group company, E-City Retail, floated a year ago to launch branded stores at its family centres (Fun Republic). The ... More

NEW PRODUCTS & SERVICES

Kodak launches new camera
KODAK India Ltd is moving down the price chain to provide more affordable cameras for the Indian consumer. Since phasing out its premium range of KE series of cameras last year, the company has now launched the KZ 25 automatic camera pegged at Rs ... More

Cadbury's Celebrations makes quiet entry
CADBURY India Ltd has launched Celebrations, a range of premium fine assorted chocolates specially manufactured for gifting, across various cities in the country. This marks the company's foray into the all-year-round gifting segment. Company ... More

Ten Sports to go pay
THE UAE-based Taj Television Ltd will look at turning Ten Sports, its recently launched sports channel, into a subscription channel in the near future. Addressing a press conference in the city today, Mr Chris McDonald, Chief Executive ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Maruti back in black, makes Rs 55-cr profit

Asian Paints eyes buys; `talking to Snowcem'

FI-promoted banks may get to do Govt business

Rupee falls to new low, recovers

Of elephants, rabbits and GIC Fortune

GTB may resume search for strategic partner -- Retail deposits soar by Rs 1,000 cr

In Depth
Inside Kashmir

Guide to derivatives

US-64

Looking back
Mar. 24-Mar. 30
Accounting for every minute at work, the O&M way

Sony bags TV rights for cricket World Cup