The Hindu Business Line : Wednesday, April 03, 2002

Tang plans more flavours; rationalises prices
AFTER carbonated beverages and water, it's the nascent but growing powdered soft drinks category that's hotting up. Even as Coca-Cola India's Sunfill and Rasna are busy getting their act together, `Tang' from Kraft Foods' is now turning on the ... More

Kwality Walls hopes to make the `right connection' now
IN a major shift in strategy, the Rs 162-crore Kwality Walls division of Hindustan Lever Ltd (HLL) will be moving away from its mass-based products, to high-end products, with a richer, creamier and softer look. Kwality Walls will also promote ... More

ADVERTISING

O&M on a constant voyage to discover consumer insights
Mr Ranjan Kapur has this knack of coming up with the most vivid descriptions; ones that really get through to you. For instance, he says that one facet of his new role as Ogilvy & Mather's (O&M) Vice-Chairman for the Asia Pacific region will ... More

PROMOTIONS & OFFERS

Chivas Regal mulls India-specific charity auction
AFTER the international success of the Chivas Regal Charity Auction held late last year commemorating 200 years of Chivas, Chivas Regal is now looking to hold an India-specific charity auction this year. Says Mr Aditya Gooptu, Marketing ... More

Waters to tear down `the wall' in Bangalore
WITH a 50-ft high specially fabricated roof, supposed to be the first of its kind in Asia, the stage is set for the Roger Waters concert in Bangalore on April 13. The concert, which is being sponsored by BPL Matrix Flat Screen TV, in ... More

CHANNELS AND FRANCHISES

Hybrid distribution channel for Sunfill
COCA-COLA India has set up a hybrid distribution channel by tying up with FMCG distributors to sell its powdered soft drink concentrate brand Sunfill. The new distribution structure will include soft drinks outlets such as restaurants and ... More

Brand Quest

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