The Hindu Business Line : Thursday, March 28, 2002

Radico to foray into beer market -- In talks with foreign brewer for imports
RADICO Khaitan Ltd (RKL) is in talks with an undisclosed international brewer to import beer. A final word in this regard is expected in the next couple of weeks. Mr Abhishek Khaitan, Executive Director, RKL, said, the matter was being ... More

Canon to focus on plain-paper fax machines
OFFICE automation major, Canon India Pvt Ltd, is to launch three new plain-paper fax machines in the next two months as part of its strategy to garner a larger share of the market for fax machines. According to Mr S. Magesh, Marketing Manager, ... More

CUSTOMER RELATIONSHIP MANAGEMENT

"Empower customers to solve problems"
"If you just focus on gathering information about your customers and marketing to them, and don't focus on execution, then you are not going to actually get the rewards of CRM." More

ADVERTISING

Zip phones evolve as new ad medium
ZIP Telecom Ltd, the payphone service company, has evolved and packaged a new medium of advertising on its payphones that advertisers can use as a relatively low-cost option compared to other media. Apart from the franchising of its payphones, ... More

PROMOTIONS & OFFERS

Real Activ organises health run
NEW DELHI: Real Activ, Dabur Foods' brand of juices, is flagging off a health run in the Capital. The event coincides with World Health Day which falls on April 7, a press release stated. While the Real fruit juice brand is available ... More

Maruti's ayurvedic offer

CHANNELS AND FRANCHISES

Lakme salon launched in Kochi
LAKME Beauty Salon (LBS), the beauty service business of India's leading cosmetic brand Lakme has introduced its services at Kochi in Kerala, the sixth centre in the South. According to a press release, the salon at Kochi has been set up on a ... More

MARKETING RESEARCH

Mobile marketing takes root: MART
IT'S not something they teach you at Harvard Business School. Yet, if names such as HLL, ITC, Emami, DCM Shriram and TVS evince interest, it's probably time to sit up and take note. `Mobile marketing', which has been existing for decades in ... More

ONLINE MARKETING

Coca-Cola Web site for youth
NEW DELHI: Coca-Cola has launched myenjoyzone.com, a Web site for youth which comprises a series of contests in association with McDonald's among other brands. According to a press release, Coca-Cola plans to organise roadshows in ... More

NEW PRODUCTS & SERVICES

Bicycle with traffic indicator
NEW DELHI: Safari Bikes Ltd, a manufacturer and exporter of bicycles, has launched a new range fitted with electronic traffic indicators for the first time in the country, claims a press release. The brand, called Hi Bird Stormy ... More

Orchid launches 3 new drugs
ORCHID Healthcare, the formulations division of Orchid Chemicals and Pharmaceuticals Ltd., is launching three antibiotics in the domestic market. According to a press release, the drugs are Cepirom (Cefpirome injectible), Cebanex (Cefoperazone ... More

Mechanised parking arrives in Pune
THE Pune-based Kinetic group has launched its `puzzle-based' multi-layer, mechanised parking system on an experimental basis in the city. The group's foray into mechanised parking systems is through group company, Jai Hind Sciaky, which has ... More

Pidilite colours for Holi
NEW DELHI: Pidilite Industries has launched non-toxic colours called `Acron Non-Toxic Holi Ke Rang', according to a press release. The company says these colours, made of food grade colour, are totally non-toxic. The colour is ... More

Brand Quest

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