The Hindu Business Line : Friday, March 22, 2002

Kolkata turf club for image makeover -- On the look-out for marketing whiz
THE Royal Calcutta Turf Club (RCTC), the oldest turf club of India, will soon appoint a reputed marketing consultant to prop up its overall business. Mr Vineet Verma, Secretary and Chief Executive Officer of the RCTC, told Business Line ... More

ECR initiative bonds arch rivals
Arch rivals for over a hundred years, Unilever and P&G as well as a host of other fast-moving consumer goods (FMCG) companies have come together under the Efficient Consumer Response (ECR) initiative to co-operate on various fronts. Speaking at ... More

CHANNELS AND FRANCHISES

Tackling price wars -- Coimbatore white goods dealers join hands
ALARMED at the rampant undercutting of prices by dealers of consumer durables, the electronic and white goods distributors in Coimbatore and Nilgiris District have decided to close ranks to stay in business. Some of the prominent dealers in the ... More

ONLINE MARKETING

Essel group goes online to market lotteries
THE governments of Maharashtra and Karnataka have appointed two Essel Group outfits as marketing agents for their online lottery. The group has launched an online lottery for the government of Sikkim this week in 14 states of the country, which ... More

NEW PRODUCTS & SERVICES

New leisure-travel product from SITA
SITA Holidays of the World, a division of Kuoni Travel (India) Ltd, has launched `Holiday Pass', a leisure-travel product. Mr Ashish Saran, National Sales Manager, SITA, said that this product was targeted mainly at the second and third time ... More

Brand Quest

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