The Hindu Business Line : Thursday, March 21, 2002

Rupa intends to get formal
THE Calcutta-based hosiery company, the 150-crore Rupa & Co, is planning to foray into formal shirts. The company is initially planning to explore the formal wear market by getting into shirts. Claims Mr Rajnish Agarwala, Managing Director, ... More

Dr Morepen scouting for more brand buys
DR Morepen Ltd, which recently acquired Burnol, a popular antiseptic brand from Reckitt Piramal, continues to look for more brand acquisitions based on synergies in positioning and distribution. The company, a new marketing subsidiary of ... More

CUSTOMER RELATIONSHIP MANAGEMENT

CRM expert Seybold plans to enter India
THE Boston-based Patricia Seybold Group (PSG), which works in e-business and customer relationship consulting, is looking at entering the Indian market. Ms Patricia Seybold, CEO of the company, told Business Line that the firm would ... More

ADVERTISING

Move for sign-boards in Kannada
BANGALORE: The Karnataka Government is seriously considering a proposal to increase the penalty for not using Kannada alphabets and numerical on shop sign-boards from Rs 250 to Rs 5,000. The Minister for Labour and Wakf, Mr A. M. ... More

PROMOTIONS & OFFERS

Philips kicks off soccer promos
IN the run-up to the soccer World Cup 2002, to be held in May, Philips India Ltd has launched a Rs 10-crore advertising and promotion exercise. This initiative is expected to translate into sales of 1.2 lakh Philips colour television (CTV) sets ... More

Timex signs Harsha Bhogle
MUMBAI: Timex Watches Ltd has signed cricket commentator, Mr Harsha Bhogle, who will feature in its new print campaign. "This new advertising campaign in India follows on from the recent reaffirmation of Timex's standing the brand ... More

RETAILING

Retailing in for change in size, format: Survey
ACCORDING to a survey conducted by the Federation of Indian Chambers of Commerce & Industry (FICCI) and PricewaterhouseCoopers, the Indian retail sector is likely to undergo a sea change in size as well as format in the next 10 years. Although ... More

UB Export pint pricing has traders fuming
THE efforts of United Breweries (UB) to rev up beer sales through price experiment has run into rough weather with the local trade turning uneasy about the squeezed margins. In January, the company launched 330 ml pint of UB Export beer in the ... More

MARKETING RESEARCH

News channels attract more eyeballs
NEWS is no longer boring. The coverage of assembly elections in four states and the Union Budget 2002-03 by various news channels have given the entertainment channels a run for their money. According to ORG-Marg's INTAM ratings, news channels, ... More

NEW PRODUCTS & SERVICES

Samsung adds 2 more bases to make CTVs
SAMSUNG India Electronics Ltd, which is leveraging about five original equipment manufacturers (OEMs) for its television range, is in the process of adding two more manufacturing bases - one each at Hyderabad and Guwahati - to outsource part of ... More

Amtrex banks on cool logic to push sales
AFTER the launch of the first remote control-operated air-conditioner, Logicool, in the Indian market last summer, Amtrex Hitachi Appliances has launched another advanced air-conditioner model called Logicool i. Says Mr Naishadh Parikh, ... More

Voltas plans to make ACs on contract for other brands
UNIVERSAL Comfort Products Pvt Ltd, the 50:50 manufacturing joint venture between Voltas Ltd and the US-based Fedders International, apart from manufacturing air-conditioners to enhance Voltas' offering in the segment, will also undertake ... More

Sports footwear from Sprandi
MUMBAI: Sprandi International has launched a new range of sports and leisure footwear called Dome. These shoes are reportedly lightweight and comfortable, and are meant for consumers between the age group of 18 and 35 years. The ... More

Eveready unveils re-chargeable torch
CHENNAI: Eveready Industries has launched a new torch called Recharge, which has a built-in charger. Priced at Rs 325, Recharge carries a six-month warranty. Its electronic circuit has been designed to provide greater durability even ... More

Pepe's new collection
CHENNAI: Pepe Jeans has launched a new `Denim Breeze' collection which is made of polydenim fabric. The fabric is reportedly lighter than the normal denim fabric. The collection is available at Shopper's Stop, Globus and other ... More

Tea Day from Amalgamated Holdings
HYDERABAD: Amalgamated Holdings Ltd, marketers of the "Coffee Day'' brand coffee powder, has introduced tea under the brand name "Tea Day'' here on Wednesday. Tea Day, sold through coffee day outlets, is initially available in two blends ... More

Brand Quest

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Bid to rejig manufacturing processes -- Production stopped at one Maruti unit

`Security, privacy are top barriers to more connectivity'

Retailing in for change in size, format: Survey

LIC to discontinue children's policy

PSU insurance cos fear cost escalation -- Embark on damage-limitation

Wheat MSP to be hiked by Rs 15 per quintal -- Centre gives short shrift to CACP proposals

Pact signed for India's first private satellite

In Depth
Inside Kashmir

Guide to derivatives

US-64