The Hindu Business Line : SWC pact with New India Breweries

THE Rs 1,300-crore alcoholic beverages company, Shaw Wallace & Company, has inked a joint venture project as well as entered into a lease arrangement for additional capacity to cater to the growing demand across markets.

The Memorandum of Understanding (MoU) signed with New India Breweries envisages the setting up of a 1.2-million-case joint venture brewery near Jammu. The Rs 20-crore unit is expected to go on stream by March 2003. And while Shaw Wallace would hold 51 per cent in the joint venture, the remaining 49 per cent would be held by the Jammu-based New India group, according to a company communique.

The venture will make the Jammu facility Shaw Wallace's 24th brewing unit in the country and help meet the increasing demand for beer brands in India and abroad.

Lease arrangement: The alcoholic beverages major also entered into an exclusive lease arrangement with Winsome Breweries, Behror, Rajasthan. Through this arrangement, Shaw Wallace will be able to use the two million case per annum capacity of the brewery to exclusively bottle its brands for the northern markets.

While Shaw Wallace has seven fully-owned units, it has gone into contract manufacturing with 11 breweries and one in Nepal. Besides Jammu, the company is setting up four greenfield units which are under various stages of completion. At an investment of Rs 100 crore, the breweries are coming up at Madhya Pradesh, Kerala, West Bengal and Goa.

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