The Hindu Business Line : Wednesday, March 20, 2002

Lawrence & Mayo Opticals eyes DM to push sales
THE Rs 47-crore optical store brand Lawrence & Mayo Opticals (L&M) is planning to introduce a premium line of frames and sunglasses in its own brand name. As part of its 125th anniversary's celebrations, the company, which already has an economy ... More

PROMOTIONS & OFFERS

Jet Air's return check-in offer
IN an effort to provide value-addition to its customers, Jet Airways has introduced same day return check-in facility for regular travellers. The airlines' business class passengers and those having Jet privilege gold and silver membership ... More

Family cruises
STAR Cruises has launched its special family package valid on SuperStar Virgo (from Singapore to Malaysia and Thailand), SuperStar Leo (from Hong Kong and South China Sea Cruises) and also on SuperStar Capricorn (from Bangkok to the Gulf of ... More

Smart Manager contest for biz school students
THE Smart Manager, India's latest management magazine, has launched the Smart Insight Case Contest, says a press release. Claimed to be the first of its kind, the contest will identify a Smart Champion. The contest is now online at More

DIRECT MARKETING

Amway overhauls supply chain
The growth of business resulted in abolition of the central warehouse and creation of four regional mother warehouses located at Bangalore, Kolkata, Delhi and Mumbai. More

MARKETING RESEARCH

`Gold can become reliable investment gizmo'
GOLD could turn as a more reliable investment instrument and it could spur the jewellery segment in a big way, a World Gold Council (WGC) official has said. "The value of gold is determined by fundamental economic factors that are outside the ... More

BRANDS

Brand tag for Kurnool rice
CORPORATES spend huge amounts on brand building. However, this is a simple case of small traders branding a product for their own benefit. The branded product is a fine quality rice produced in Kurnool district. It is thin, tasty and has more ... More

STANDARDS & BENCHMARKS

Jewellers fight shy of `Hallmarking' ornaments
UNTIL recently, buyers of gold jewellery were not too sure about the quality of the jewels offered by a store. Yet the demand continued to rise, by virtue of customs and traditions, apart from fashion and style. But buyers are now becoming ... More

TRENDS

Coffeetails, heady draw
URBAN Edge, the pub on Bangalore's Brigade Road, has a coffee hangover. The pub, one of the many in the city that served coffee during the week-long Coffee Festival in February, spurred by the "heartening response'' continues to serve it. The ... More

NEW PRODUCTS & SERVICES

Dabur to extend Hajmola candy with new variants
HAJMOLA candy, part of the Rs 100-crore Hajmola brand umbrella, which is ranked among Dabur India Ltd's top performing five products, is being extended to new variants. The two new variants that are being added to the Hajmola candy portfolio ... More

Tata Tea's `Agni Sholay' targets low-end market
TATA Tea Ltd, as part of its strategy to be present across price points, rolled out its new brand of packaged tea, Agni Sholay, in the market on Tuesday. Mr P.T. Siganporia, Tata Tea's Deputy Managing Director, told newspersons that Agni ... More

Brand Quest

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