The Hindu Business Line : Tuesday, March 19, 2002

Cola majors set for war over mango
AFTER colas and lemon drinks, it is mango-based beverages that seem to be taking centrestage in the 250-million-cases soft drink industry. For Coca-Cola India, it is a freshly positioned, new look Maaza that is set to be rolled off to retail ... More

Small soft drink makers to chalk out survival plan
THE soft drink manufacturers of Dakshin Kannada and Udupi districts of Karnataka plan a State-wide campaign to focus on the various threats faced by them. Addressing a press conference, representatives of the Dakshin Kannada and Udupi Soft ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Learning best practices for a customer economy
CUSTOMERS are in control. They are demanding and want transparency and accountability, said Ms Patricia Seybold, the author of bestsellers, Customers.com and The Customer Revolution. Speaking at a seminar here titled `Getting the ... More

ADVERTISING

Tea Board moves ad council to stop Dandi salt campaign
`We wrote to the ASCI giving details of the case. Now it is up to the ASCI to react. We do feel that the controversial ad certainly does not reflect the right spirit.' More

Contract, JWT Co team up for specialised communication
CONTRACT Advertising (India) Ltd, with billings of Rs 224 crore has floated a new division by partnering a JWT (J Walter Thompson) company. Elucidating on the new division within the agency, Mr. Colvyn J. Harris, President, Contract ... More

HTA Mumbai wins new clients
CHENNAI: The Mumbai branch of Hindustan Thomson Associates has bagged the advertising accounts of Hindustan Petroleum Corporation Ltd's (HPCL) strategic business units - retail, LPG and lubricants. HTA won the accounts after a ... More

CHANNELS AND FRANCHISES

Dealers upbeat on Santro Zip Plus
SANTRO, which pushed its `tall boy' design as an important marketing pitch, expects not only to retain its leadership in Karnataka, but also hopes to improve it with the launch of the new Santro 1,100 cc Zip Plus with Epsilon engine. Karnataka ... More

OUTLOOK

A Lagaan Oscar will boost film industry
FOR Aamir Khan and much of Bollywood tracking the fairy tale progression of Lagaan, actual countdown to the Oscars will begin on Tuesday. By 5 p.m., voting members of the Academy of Motion Picture Arts and Sciences, must return ... More

TRENDS

`Consumer durables may come cheaper this summer'
IF you had decided to wait a little longer to purchase that refrigerator or the air conditioner or any other durable for your household, your decision might now just pay off. According to market experts, consumer durables might be coming cheaper ... More

NEW PRODUCTS & SERVICES

Lip liners from Lakme
CHENNAI: Lakme has launched the Lakme Perfect Definition Lip Liners. These lip liners are reportedly Vitamin E enriched, hypoallergenic and water-resistant. They are available in a variety of shades such as Irish coffee, walnut, cocoa ... More

Eveready launches `Recharge' torch

Tata Tea relaunches `Kannan Devan'

Kissan launches `fruit kick spreads'

Brand Quest

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