Financial Daily from THE HINDU group of publications
Saturday, Mar 16, 2002
Financial Daily from THE HINDU group of publications Saturday, Mar 16, 2002 |
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Marketing
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Strategy Coca-Cola drops prices Our Bureau
NEW DELHI: Coca-Cola has dropped prices of its 1.5 and 2-litre PET bottles. While 1.5 litre PET bottles from Coca-Cola is priced at Rs 38, the 2-litre pack is priced at Rs 43. These price points already exist for Pepsi. Coca-Cola has also flagged off its 200-ml and home package summer campaign. The Thums Up television commercial stars Salman Khan highlighting the `chhota' Thums Up 200 ml pack and has been created by Leo Burnett. The creative for the `chhota' Coke commercial is handled by McCann Erickson. A press release from the company says that the two commercials will give the strategy the push it needs to make the national roll-put penetrative in all classes of consumers. The commercials carry the brand messages of both brands with the stress on the small pack advantage to consumers.
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