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Simran to endorse Fanta

Our Bureau

CHENNAI: South Indian actress Simran has been signed up to endorse Fanta, the tangy orange-flavoured drink from the Coca-Cola stable.

According to a company spokesperson, "Film stars cut across various segments to establish a direct connect with the brand." The ad has been conceived by the Lowe and directed by film-maker Ms Latha Menon.

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