Financial Daily from THE HINDU group of publications
Saturday, Mar 16, 2002
Financial Daily from THE HINDU group of publications Saturday, Mar 16, 2002 |
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Marketing
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Promotions & Offers Telugu star in Pepsi campaign Our Bureau
HYDERABAD: Aimed at attracting the cola-loving youth of Andhra Pradesh, which has emerged as the largest consumer of cola in the country, Pepsi has unleashed an all-new TV commercial with Telugu cinema star, Pawan Kalyan. The cola major also launched a new consumer campaign in Andhra Pradesh, providing great opportunity for the fans of Pawan Kalyan to collect loads of prizes.In a press communique here on Friday, Pepsi announced prizes such as waist pouches, Pawan Kalyan cassettes and posters, sling bags, denim shirts and complementary Pepsi. As a part of the new consumer campaign, Pawan Kalyan visuals along with certain number were printed on the flip side of the 300-ml Pepsi bottle crowns. It had also ran a consumer campaign to coincide with Pawan Kalyan's mega hit film - Khushi.
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