Financial Daily from THE HINDU group of publications
Saturday, March 16, 2002
Markets (March 15)
BL 2501138.24 (+12.32)
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Dollar (Buy/Sell)48.67/48.79
Gold Std (10 gm)4870

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MARKETING

STRATEGY


Kenstar to launch refrigerators
THE Rs 350 crore Kitchen Appliances India Ltd (KAIL), a 100 per cent subsidiary of the Rs 3,500 crore Videocon International, is planning to venture into the refrigerator segment under its umbrella brand `Kenstar' this year. Although, refusing to ... More

Essel World to foray into Hyderabad, Delhi
PAN-India Paryatan Ltd, an Essel Group company, is planning to take its `Essel World' brand of amusement parks to other cities. After existing in Mumbai for the past 12 years, Essel World will make a foray into Hyderabad and Delhi with its brand ... More

Coca-Cola drops prices
NEW DELHI: Coca-Cola has dropped prices of its 1.5 and 2-litre PET bottles. While 1.5 litre PET bottles from Coca-Cola is priced at Rs 38, the 2-litre pack is priced at Rs 43. These price points already exist for Pepsi. Coca-Cola has ... More

ADVERTISING


Weston TV set to make a comeback
It also plans to roll out a full-fledged ad campaign in two months, focussing on its digital features and affordable pricing. More

PROMOTIONS & OFFERS


Telugu star in Pepsi campaign
HYDERABAD: Aimed at attracting the cola-loving youth of Andhra Pradesh, which has emerged as the largest consumer of cola in the country, Pepsi has unleashed an all-new TV commercial with Telugu cinema star, Pawan Kalyan. The cola ... More

Simran to endorse Fanta
CHENNAI: South Indian actress Simran has been signed up to endorse Fanta, the tangy orange-flavoured drink from the Coca-Cola stable. According to a company spokesperson, "Film stars cut across various segments to establish a direct ... More

RETAILING


Corporates split over FDI in retail trade
THE Federation of Indian Chamber of Commerce & Industry (FICCI) survey on FDI in retail trade reveals that the corporate sector is split over the issue. The survey observed that while the big retailers are in favour of entry of FDI into retail ... More

BRANDS


Allen Solly on verge of being Rs 100-cr brand -- Womenswear set for national roll-out
CLOSE on the heels of the Louis Philippe and Peter England brands, the retail sales of Allen Solly, the relaxed workwear brand from Madura Garments, may also touch Rs 100 crore in the current financial year. Allen Solly's compounded annual ... More

NEW PRODUCTS & SERVICES


Tata Tea plans 200 Tetley vending machines in a year
TATA Tea Ltd (TTL), which officially launched its first `Tetley' vending machine at the city's Churchgate station on Friday, hopes to have 200 such facilities in place at major airports and railway stations, over the next one year. The company ... More

Titan's Steel watch now in Kerala
KOCHI: Titan Industries Ltd has announced the launch of a new range of contemporary watches called `Steel' in Kerala. The Steel Collection is targeted at urban men and women in the age group 25-45, who are conscious of style and ... More

Mumm's Champagne launched
CHENNAI: Allied Domecq Spirits &Wine (I) Ltd has launched the Mumm's brand of champagne in India. Mumm is reportedly the third largest champagne brand in the world. The champagne will be available at five-star hotels and airlines. ... More


Brand Quest
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