Financial Daily from THE HINDU group of publications
Thursday, March 14, 2002
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Financial Daily from THE HINDU group of publications Thursday, March 14, 2002 |
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MARKETING STRATEGY 
Indian Terrain plans splash in Gulf marketsINDIAN Terrain, the menswear brand launched in late 2000 by the Rs 75-crore Celebrity group, a supplier to some of the top global apparel brands such as Gap and Banana Republic, is now taking the brand to the Gulf markets through its alliance ... More
AOL chief's visit sets off a buzz ADVERTISING 
`Niche publications offer value to advertisers'PRINT media will never die. But it will have to face tough challenges," says Mr Hoshang S. Billimoria, Managing Director, Tata Infomedia Ltd, referring to the threat posed by the electronic media to newspapers and magazines. He believes that ... More
MRTPC dismisses plaint against Cox & Kings ad PROMOTIONS & OFFERS Shaw Wallace serves basmati with whisky BELOW-THE-LINE liquor promotion has perhaps sighted a breakthrough. Liquor major Shaw Wallace & Company (SWC) is offering free branded basmati rice to bolster its key whisky brand Director's Special (DSP). The brand may end up with a 15 per cent ... More MARKET SHARES Acer turns heat on notebooks; to expand market The company intends to target key verticals such as banking and finance and oil sectors and the Government and research laboratories through system integrators. More RETAILING 
Rado outlet in MumbaiRado Brand Ambassador Lisa Ray launching an exclusive outlet in a shopping mall in Mumbai. |