Financial Daily from THE HINDU group of publications
Wednesday, Mar 13, 2002
Financial Daily from THE HINDU group of publications Wednesday, Mar 13, 2002 |
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Marketing
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Strategy Thomson Multimedia bid to enhance retail presence Our Bureau
Mr Vivek Badrinath, Managing Director, Thomson Multimedia India, at the launch of a new range of products in the Capital on Tuesday.
NEW DELHI, March 12 THOMSON Multimedia India, to gain a strong foothold in the highly competitive consumer electronics market in the country, has unveiled an aggressive marketing strategy and announced a slew of product launches. After stabilising in the South the company is planning to step up its presence in the northern market also. The company's new strategy will involve increasing its retail presence, rolling out new products every month for the next six months and aggressive product promotions. Mr Vivek Badrinath, Managing Director, Thomson Multimedia India, said "We have started Thomson Techno Shoppes, which will retail all Thomson products. We are targeting to have around 20 Techno Shoppes by the end of the year." Meanwhile, in a bid to catch the consumer's fancy, Thomson has added several new products to its portfolio. This includes the 29TFT (a 29-inch television) which enables the user to see three pictures at a time, Webtouch Plus (a telephone which enables one to surf the Internet), amongst others. The company has rolled out various new products specifically for the Northern market as well. Addressing a press conference here on Tuesday, Mr Badrinath said, "As Northern India is a price-driven, quality conscious market, our strategy would be to generate volumes, through products that are very competitively priced." For the North, the company is launching a 14-inch Quadra CTV (priced at Rs 7,490) and a 21-inch Cinema Cinema CTV (priced at Rs 10,490). Thomson is also planning to spend Rs 20 crore on advertising and promotions this year. Meanwhile, the company is hoping that its new strategy would help bolster its sales. It is expecting an increase in turnover from the current Rs 300 crore to Rs 800 crore by the year 2005. Currently, Thomson derives 65 per cent of its revenues from CTVs alone.
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