The Hindu Business Line : Wednesday, March 13, 2002

NDTV World to focus on entertainment
NDTV World, the 100 per cent subsidiary of NDTV, is working towards broadening its range of content to include more than just news and current affairs-based programmes. Speaking to the media, at the preview of `Jeena Isi Ka Naam Hai', a new ... More

Thomson Multimedia bid to enhance retail presence
THOMSON Multimedia India, to gain a strong foothold in the highly competitive consumer electronics market in the country, has unveiled an aggressive marketing strategy and announced a slew of product launches. After stabilising in the South ... More

Nestle to soothen throats with Active V lozenges
HAVING generated healthy profits in what was a tough year for FMCG companies, Nestle India is now gearing up to introduce what is likely to be its first new product of the current year. The company is planning to expand its presence in the ... More

Vijay TV gains ground in prime time slot
COUCH potatoes in Tamil Nadu have never had it so good. As the channels slug it out and brand loyalties fall by the wayside, the consumer gets the benefit of better content and programming. The major change in consumer behaviour, especially in ... More

ADVERTISING

`Hungry kya' campaign gets Grey angry
ANGRY Kya? Advertising agency Grey Worldwide (India ) Pvt Ltd is seeing red over Domino's Pizza India's failure to clear its dues for the `Hungry Kya?' campaign which gave the pizza brand wide recognition across Indian homes. The agency ... More

CHANNELS AND FRANCHISES

Tafe Access to take up more auto dealerships
TAFE Access Ltd, a subsidiary of Tractors and Farm Equipment Ltd of the Chennai-based Amalgamations group, plans to take up more automobile dealerships. Currently, Tafe Access Ltd (TAL) has a dealership for Tata Engineering's multi-utility ... More

RETAILING

Polaris launches retail product
POLARIS Retail Infotech Ltd, the wholly owned subsidiary of Polaris Software Laboratory, has launched a general application product for the retail industry called Retail Excel. Mr Nat Narayanasamy, Director and Head of Business-Polaris Retail, ... More

Pantaloon to extend Big Bazaar discount stores to Mumbai
BIG Bazaar, a division of Pantaloon Retail (India) Ltd, is planning to extend its chain of stores. After Bangalore, Hyderabad and Kolkata, Big Bazaar will now stretch its brand to Mumbai by opening three hyper markets in the city. Offering ... More

BRANDS

Hallmark looks to improve ratings
HALLMARK Channel, which has returned to the Chennai small screen since February, intends to increase brand awareness in the city and other metros through a media mix of outdoor, cinema, Web sites, radio and print. The channel aims to improve ... More

NEW PRODUCTS & SERVICES

`Alkaline water' from Team
MEMBRANE Technologies Ltd, producers of the `Team' brand of mineral water, is to launch a new product called `alkaline water'. This is produced basically by a combination of electrolysis and membrane technology — separate the water in a ... More

Brand Quest

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