The Hindu Business Line : Tuesday, March 12, 2002

Funskool evolves into full-fledged toy maker
FUNSKOOL (India) Ltd has begun manufacturing a model of Actionman (Supercar Driver) in its manufacturing facilities in the country. The company has got orders worth nearly Rs 3 crore to export around four lakh pieces of this figure to various ... More

Saregama to market Warner classics
SAREGAMA India Ltd (SIL), the entertainment company of the RPG group, has tied up with Warner Home Video, a division of Warner Bros, to tap the fast growing home video market. Announcing this, Mr Sanjiv Goenka, SIL Vice-Chairman, said talks ... More

Hallmark bid to expand reach
IN the wake of competition from other movie channels, Hallmark Channel is planning to consolidate distribution, increase reach and the brand visibility. The channel has tied up with Mediascope Associates for ad sales in India. It is targeting ... More

ADVERTISING

Ad agencies must pay TV channels in 75 days
IN a significant decision that comes as a relief to the several television channels, the joint working committee of the Indian Broadcasting Foundation (IBF)-Advertising Agencies Association of India (AAAI) has decided that henceforth all the AAAI ... More

Fifth Estate bags Mahindra Park account
CHENNAI-based Fifth Estate Communications has bagged the advertising account of Mahindra Industrial Park Ltd (MIPL). The 1,420-acre industrial park is being developed near Maraimalainagar, about 50 km from the city. "After a multi-agency pitch, ... More

O&M bags `agency of year' at Abby awards again
SCORING a hat-trick at the Abby awards held here was advertising agency O&M, which hogged the limelight at the annual awards ceremony for 2002. It won the agency of the year award, apart from winning 17 silvers and one special silver, scoring a ... More

Coca-Cola begins Sprite campaign
NEW DELHI: Coca-Cola has begun airing tTV commercials of its clear lime brand, Sprite. The advertising revolves around the concept of gyaan, and targets the youth to the hilt. `Just be yourself, do not fall for unnecessary ... More

Ad Club Madras awards ceremony
CHENNAI: The Advertising Club Madras, which is celebrating its 25th Anniversary this year, is all set to announce its annual awards for the best advertising campaigns of last year. The awards, which cover 25 categories in print, radio ... More

PROMOTIONS & OFFERS

Pepsi launches talent hunt in Punjab
NEW DELHI: Pepsi Foods Ltd has kicked off a music talent hunt in Punjab to be called the Pepsi Ban Ja Stara Yaar contest. The winner of the contest will get a chance to record his/her debut album with T-series, which will release ... More

Lawrence & Mayo Sunglass Mela
HYDERABAD: Lawrence & Mayo, the retail optical store chain with presence in 12 cities across the country, has announced its third annual Sunglass Mela. According to a press from the company, the event will be on till April ... More

MARKET SHARES

MTV in tune with changing times
IN the channel's metamorphosis from being a window to Western pop, to Bollywood songs and on to VJ-driven programmes, if you think MTV is just drifting astray, you probably may become their next `bakra.' "We have a dysfunctional lot here and ... More

RETAILING

Talwalkars fitness centres in Chennai soon
TALWALKARS Fitness Studios, the Mumbai-based chain of fitness centres, is set to commence operations in Chennai later this month. Addressing a press conference here on Monday, Mr Madhukar Talwalkar, Director, Talwalkars, said that four more ... More

TRENDS

Savings on shampoos
USERS of the major brands of shampoo have been given considerable cause for cheer in the budget. The budget has halved the excise duty on shampoos from 32 to 16 per cent. Though the abatement granted to manufacturers on this product for the ... More

NEW PRODUCTS & SERVICES

Lasalle products now in India
NEW DELHI: Leather portfolio and soft luggage brand, Lasalle, has been officially launched in the domestic market. The brand is marketed by the Kanpur-based KCK Group, which has been exporting finished leather products to countries such ... More

Revamped Horlicks in new jars
CHENNAI: SmithKline Beecham Consumer Healthcare has reformulated its flagship brand Horlicks. According to a press release, the nutrients present in new Horlicks would act as resistance builders. Horlicks has also gone in for a ... More

Brand Quest

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