The Hindu Business Line : Saturday, March 09, 2002

Le Meridien aiming for more properties
HOSPITALITY major Le Meridien is looking at having 15 hotel properties in India by the end of 2003, from its current six. Mr Sanjay Sharma, Regional Director, Sales & Marketing (India & Nepal), Le Meridien, told Business Line that the ... More

EVENTS

Film industry is going digital: Rajiv Menon
THE film industry is moving towards digital technology," said Mr Rajiv Menon, ad filmmaker and cinematographer, referring to the increasing usage of digital cameras in the industry. Addressing the press at the inauguration of PhotoImaging 2002, a ... More

Pat Seybold to address seminar in Mumbai
THE Bangalore-based Innovative Media is organising a one-day seminar by best-selling author and `customer guru' Ms Patricia Seybold in Mumbai on March 18. The programme, which will be conducted at the Taj President hotel, will look at what ... More

ADVERTISING

Bcom3 deal brings 3 Indian agencies into Publicis fold
FRENCH advertising agency Publicis' acquisition of Bcom3 — the group which also owns advertising agencies Leo Burnett and D'Arcy MB&B internationally — is expected to have an impact in the Indian market as well. The $3 billion ... More

Rasna stirs up an image change
A changed brand identity, launch of a health drink, Utsav, and a new ad campaign. Preparatory soft drink company Rasna Ltd, is all set for a major image overhaul. After years of `I love you Rasna', the company's new brand identity says `Relish ... More

HTA bags Helios account
THE Chennai branch of Hindustan Thompson Associates (HTA) has bagged the advertising account of Helios and Matheson Information Technology Ltd., a software company. Promoted in 1991, this Chennai-based company offers a portfolio of integrated ... More

MARKETING

Animal flavouring -- McDonald's Indian arm says it's clear
IN a statement issued here on Friday, McDonald's India said that it was in no way connected to or involved with the lawsuit against McDonald's USA. In India, McDonald's has developed a menu especially keeping in mind the Indian cultural and ... More

MARKET SHARES

SAS aims at 25 pc market share in CRM
SAS India, a wholly owned subsidiary of the $110-million business intelligence solutions provider SAS Inc, expects to increase its market share in the customer relationship management (CRM) space from 15 per cent to 25 per cent this year. The ... More

RETAILING

Seacom, Zensar, RPG Retail in alliance
PUNE: A tripartite alliance has been formed between the Pune-based Seacom Solutions (India) Ltd, a retail solutions company, Zensar Technology Ltd, and the RPG Retail chain. Mr Ajay Aggarwal, Chief Executive Officer and Managing ... More

Brand Quest

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