The Hindu Business Line : Friday, March 08, 2002

After dal-roti, it is coconut for Rs 2!
FROM the stables of the group that sold dal and roti for Rs 2, there is another innovation out. And this time, it is tender coconuts. The Nandi group is now marketing tender coconuts for just Rs 2 each in Nandyal in Kurnool district of Andhra ... More

India Inc cashes in on Women's Day
IT is a concept that three-fourths of the Indian population may not be even aware of, but trust India Inc not to leave any opportunity to market itself untapped. The International Women's Day, which falls on Friday, is once again witnessing ... More

UB to launch revamped beer brand in TN
THE Bangalore-based UB group plans to give an added push to beer sales in Tamil Nadu this summer and will launch its brand, Kalyani Black Label, in a new look package. According to Mr Ramesh Viswanathan, General Marketing Manager, Breweries ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Godrej & Boyce plans emergency alert service
GODREJ & Boyce Security Equipment Division is planning to set up a central monitoring station for its consumers. The monitoring station would allow consumers using security solutions from Godrej to send a distress signal to the station, which ... More

ADVERTISING

DY&R group plans healthcare communications co in India
SUDLER Hennessey, a DY&R group company, is about to make an entry into the Indian market as a healthcare communications and marketing company. As mainstream advertising takes a backseat in terms of growth, new healthcare advertising accounts ... More

Coke's adspend highest
COCA-COLA India has emerged as the top spender in 2001 on a product category with a budget of Rs 163 crore. Pepsi is second with a spend of Rs 150 crore with Colgate in the third spot with a spend of Rs 120 crore. A report aired on news ... More

CHANNELS AND FRANCHISES

SABe TV, Zee Turner in talks for distribution pact
SABe TV Ltd is in talks with Zee Turner Pvt Ltd (the distribution joint venture of Zee Telefilms Ltd and an AOL-Time Warner Company) for entering into an alliance for distribution of its channel. According to company sources, since SABe TV's ... More

MARKETING RESEARCH

Gallup to buy out local partner's stake in jt venture
THE US-based Gallup Organization proposes to buy out the 30 per cent stake held by its Indian partners in the Chennai-based joint venture, Gallup MBA India Pvt Ltd. The 30 per cent stake is currently held together by three Indian partners. ... More

STANDARDS & BENCHMARKS

HLL, Nestle, P&G, Tatas `tremendous' marketers: Stubbs
"THE voice of marketing is often either very fragmented or misunderstood, even at the board level." According Mr John Stubbs, Chief Executive of the UK-based Chartered Institute of Marketing (CIM). Mr Stubbs, who is in India on a whistle-stop ... More

NEW PRODUCTS & SERVICES

Magnetic beds in Kerala
KOCHI: The Chennai-based V Can Network has launched an indigenously manufactured magnetic bed in Kerala. The magnetic bed offers magneto therapy, which is widely used across the world to cure various ailments. The bed is reported to ... More

Ozone shower from Aurozon
CHENNAI: The Pondicherry-based Aurozon has launched an ozone shower, when attached to the shower in the bathroom provides ozone-enriched water. Ozone water reportedly helps purify the skin and also improves the immune system, says a ... More

Brand Quest

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