The Hindu Business Line : Thursday, February 28, 2002

Foster's set to uncork two new beer brands
THE Australian beer giant Foster's is poised to uncork two local beer brands in the Indian market. These original labels are likely to be launched in Maharashtra around April this year. The new brands will be positioned in the lager and ... More

BPL to focus on home appliances
BPL is eyeing 10 per cent share of the domestic home appliances market by March 2003. Its current market share is estimated at five per cent. "The growth will be achieved through aggressive moves in the refrigerator and washing machine ... More

ESPN bags rights for cricket events in Bangladesh
The channel lost out the race for acquiring television rights to broadcast the ICC Cricket Championships including the World Cups in 2003 to SET Max. More

BUDGET

Consumer durable makers look for Budget boost
THE consumer durables industry is facing demand stagnation and in specific cases like refrigerators and washing machines there has been significant de-growth, says the industry. As a result, there is a lot of pressure on prices and margins. On ... More

PROMOTIONS & OFFERS

Golf a favourite with corporate sponsors
APART from currently being the most well paid sport in the country (even surpassing cricket), golf is scoring on the popularity front as well. An indication of golf's rising popularity in India is the increasing number of corporate endorsers for ... More

RETAILING

Tea planters begin unblended retailing
The markets have been flooded with all types of teas and at all sorts of prices. This has only resulted in a further decline in tea prices. More

International shopping mall in Pune
PUNE: Kumar Builders, the Pune-based construction company, is setting up what it promises to be the ultimate shopping experience for not just its residents, but also for business and leisure travellers who visit the city. The Rs 90 ... More

MARKETING RESEARCH

Durables ownership set to rise -- NCAER says mid-income households will grow rapidly
ACCORDING to a study conducted by the National Council of Applied Economic Research (NCAER), the decline in population growth combined with a healthy GDP growth would result in higher income and savings growth in the country. As per the data, the ... More

Pepsi - The most admired company
CHENNAI: PepsiCo has been rated the `World's Most Admired Beverage Company' by Fortune magazine. In the latest survey, Pepsi has moved to the top spot from the fifth position that it occupied last year. The annual survey is conducted ... More

BRANDS

Royal Challenge brand promotion via Web site
AS part of its initiative to promote the Royal Challenge brand on the Internet, Shaw Wallace & Company Ltd will soon launch a Web site dedicated exclusively to the brand. The move comes close on the heels of the brand's association with the ... More

NEW PRODUCTS & SERVICES

German firm set to launch flab-buster in India
WANT to shed that extra flab and get the `ship-shape' feeling? Here is a recent technique using ultrasound pulses from Germany promising to make you feel good with least pain. The 12m DM, Soring of Germany, a manufacturer of speciality ... More

Brand Quest

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