Financial Daily from THE HINDU group of publications
Thursday, Feb 21, 2002
Financial Daily from THE HINDU group of publications Thursday, Feb 21, 2002 |
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Marketing
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Strategy Album from Club Mahindra , Virgin Our Bureau
HYDERABAD : Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India Ltd. and Virgin Records have tied-up to launch `The Holiday Album', which is built on the theme of relationship. Mr.Anirudh Haldar, Senior Manager, Marketing, Club Mahindra, said that the album gets everyone into a holiday mood with its happy songs. He also said that the album has an ideal mix of great songs and perfect getaways. "As a part of its holiday options, Club Mahindra's own resorts at Munnar, Verca beach, Binsar and Hilltop resort set in the standards for excellence in a resort-holiday experience," he said. Mr Haldar also pointed out that the Indian tourism industry was not affected by the September 11 WTC incident. "In fact, we have witnessed about 43 per cent increase in member acquisition,''he added.
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