![]() Financial Daily from THE HINDU group of publications Tuesday, February 19, 2002 |
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MARKETING STRATEGY Packaging & other issues -- Tinplate council has its task cut out WITH meagre per capita domestic consumption of tinplate, which is acknowledged to be an eco-friendly, cost-effective packaging medium, the Tinplate Promotion Council (TPC) has its job cut out. Also, TPC's promotional job is rendered ... More
Chacha Chaudhary now on TV
Jet Air offer for Gulf Indians ADVERTISING
Samsung to roll out new print adsSAMSUNG India Electronics Ltd will soon roll out its print campaign, which pitches its product as a `full-fledged cooking medium' as opposed to a `heating device'. In an attempt to change mindset, the company's punchline goes, `I use my microwave ... More CHANNELS AND FRANCHISES Geojit Infofin to market MetLife products BANGALORE: Geojit Infofin Technologies, a wholly owned subsidiary of Geojit Securities Ltd, has been appointed as the national marketing and distribution agency by MetLife India Insurance Company. The agreement between MetLife will give Geojit ... More MARKET SHARES IA strives to keep market share INDIAN Airlines, which claims around 47.2 per cent share of the market, is working to keep its share with a number of marketing initiatives, according to Mr T.S. Chandrasekar, Regional Director, Indian Airlines, Southern Region. Mr Chandrasekar ... More RETAILING
Value retailing is the new buzzwordFROM vanilla retailing to value retailing. That was the highlight of Day Two of the KSA Technopak retail summit 2002. "Value retailing is primarily enhancing the lifetime value of the product. A one-stop shop is an easy route to success. ... More
It's a sombre summit this year
MARKETING RESEARCH
FMCG sector growth inches up, says studyTHE fast moving consumer goods (FMCG) sector recorded a small improvement in trends in December 2001, according to a report released by broking house Motilal Oswal Securities, quoting ORG-MARG retail figures. According to the report released ... More TRENDS Liquor MNCs hope more States will allow BIOs -- WTO norms allegedly violated ONLY 12 Indian States have allowed Bottled-In-Origin (BIO) spirits into their respective local markets, though it has been almost a year since the Central Government lifted quantitative restrictions (QRs), "Multinational liquor companies expect ... More NEW PRODUCTS & SERVICES Soft toys from Mahindra MUMBAI: Mahindra Intertrade Ltd (MIL), the trading subsidiary of Mahindra and Mahindra, has launched a range of teddy bears called `Wonder Bears'. These teddies belong to MIL's own brand of plush toys called `Soft Wonders'. These soft ... More
Co-branded oil launched
New dance bar in Meridien, Chennai
Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Feb. 10-Feb. 16 C & B by Sundaram Newton TVS signs Sachin as brand ambassador |
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