Financial Daily from THE HINDU group of publications
Saturday, Feb 16, 2002
Financial Daily from THE HINDU group of publications Saturday, Feb 16, 2002 |
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Marketing
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Brands Corporate - Announcements TVS signs Sachin as brand ambassador Our Bureau
Mr C.P. Raman, President, TVS Motor Company, with Mr Chandramouli, Vice-President, wishing Sachin Tendulkar at a press conference held in Mumbai on Friday.
MUMBAI, Feb. 15 TVS Motor Company today announced that it has signed up cricketer, Sachin Tendulkar, as its brand ambassador. Beginning with the indigenous motorcycle model, TVS Victor, Tendulkar will endorse all two-wheeler brands of the company and attend key corporate and brand events for the next three years. The contract between TVS and Tendulkar is believed to be among the last handled by the late Marc Mascarenhas, former chief of WorldTel. At a press briefing here, Mr C.P. Raman, President, TVS Motor Company, said that effective May 1, all the company's products including the Fiero, Max and Samurai would be marketed under the TVS brand.
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