The Hindu Business Line : Focus on retail, industry told

THE steel industry, which is reeling under poor demand and capacity glut, should look beyond stockyards and start retailing its products, according to Mr M.K. Moitra, Director (Personnel and Corporate Planning), SAIL.

Speaking at the valedictory session of International Steel Seminar 2002, he said that the steel industry needs to look at new opportunities and tapping the rural market was one of them.

"There is a very affluent rural society to whom the usage of steel beyond the usual use of corrugated sheets should be promoted," he added.

The steel industry, which has so far been only bulk consumer oriented, needs to think small for some time.

Stating that the fast-moving consumer goods sector had done a very good job of retailing, Mr Moitra suggested that expert help be taken by the steel market to develop the retail and sub-retail networks.

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