Financial Daily from THE HINDU group of publications
Wednesday, February 13, 2002
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Financial Daily from THE HINDU group of publications Wednesday, February 13, 2002 |
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MARKETING RURAL MARKETING 
HLL plans rural campaign to reposition Lifebuoy -- To pitch on hygiene platformFMCG major Hindustan Lever Ltd (HLL) is to embark on a massive rural campaign using the concept of hygiene as a platform to reposition its leading brand, Lifebuoy. HLL aims to reach a figure of one billion users annually by next year. Lifebuoy ... More ADVERTISING There's money in this method Some players are trying out the `site capture' model of online advertising, wherein the ad takes over the entire screen for a brief spell. So, how true is free choice on the Internet as against the TV? But for now, not everybody wants to sell this w ay, all the time. More RETAILING FoodWorld to close four Pune outlets THE RPG group's retail venture, FoodWorld, is all set to close down four of its outlets in Pune city. Top company sources told Business Line that the company was planning to pull down the shutters of its outlets in the upscale Boat Club ... More BRANDS Brandbuilding to prove costly for pharma cos? WILL brandbuilding prove costly for Indian pharmaceutical companies in the future? It seems so going by the indications given by the Government in its recent announcement on drug price policy. Accordring to analysts, the new policy encompasses ... More
Tata Steel to export under brand name Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Feb. 3-Feb. 9 FMCG brands bank on smaller packs Marketers hardsell the Valentine Day's spirit |
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