The Hindu Business Line : Tuesday, February 05, 2002

100 ml brands turn TN tipsy
IT was a deluge waiting to happen. The Tamil Nadu Government's decision to allow 100 ml packs of affordably priced Indian-made foreign liquor is proving to be a hit with the masses. The combined monthly sales of 100 ml bottles touched five lakh ... More

Pepsi spots 4 levers for growth
IN an attempt to shake off the industry blues that badly impacted the soft drink industry last year and resulted in a growth rate of barely 2-3 per cent, cola major Pepsi Foods has identified specific levers of growth for year 2002. According ... More

Samsung India plans customised range
SOUTH Korean major Samsung India Electronics Ltd is customising its product range to suit the needs of Indian customers as part of its strategy to drive its growth in the domestic market. To take on competition and retain its position, Samsung ... More

NEW PRODUCTS & SERVICES

Dynamix Dairy products launched in N-E
DYNAMIX Dairy Industries Ltd, the largest producer of cheese in the country, has launched its products in the North-East. Devashree Foods Pvt Ltd, with its headquarters in Mumbai, has been entrusted with the marketing and distribution of the ... More

Sumeet's new range in Kerala
KOCHI: Sumeet, one of the leading companies in the field of kitchen mixer grinders in the country, has introduced a new range of white goods and other new household appliances in the Kerala market recently. The range included washing ... More

BRANDING

Pepsi signs on Adnan Sami
NEW DELHI: IF teen pop icon Britney Spears can whip up a frenzy for Pepsi in the West, why can't 30-something singer Adnan Sami do the same back home? That seems to be the objective of Pepsi Foods, which has just got the singer to sign on the ... More

MARKETING

Bridgestone, MRF emerge `leaders'
NEW DELHI: Popular tyre makers, Bridgestone and MRF, have emerged joint leaders in the J.D. Power Asia Pacific 2002 India Tyre Customer Satisfaction Index Study. The study examines customer satisfaction with original tyres at 12-18 ... More

Brand Quest

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US-64

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