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Ad industry growth dips a whisker -- HTA tops agency sweepstakes again

Our Bureau

NEW DELHI, Jan. 22

THE advertising industry registered a growth rate of 23.49 per cent for the year 2000-01, according to the 12th A&M Agency report. This is a marginal decline from the 11th Agency report's figure of 24.83 per cent recorded for the year 1999-2000.

According to the report, HTA continues to be ranked as the country's leading advertising agency among India's top 100 advertising agencies.

Other than HTA, the next nine ad agencies also maintain the same slots as last year. Ogilvy & Mather, Mudra, FCB-Ulka and Rediffusion DY&R occupy the subsequent slots, in that order. The top five participating agencies this year account for 47.2 per cent of the Indian advertising pie for 2000-01. The London-based WPP group, which owns the major stake in HTA, O&M and Contract among others, has a share of 34.7 per cent.

The biggest change in the ranking of the report has been the shift from capitalised billings to gross income.

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