Financial Daily from THE HINDU group of publications
Friday, Jan 11, 2002
Financial Daily from THE HINDU group of publications Friday, Jan 11, 2002 |
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Entertainment & Leisure Industry & Economy - Entertainment & Leisure Info-Tech - Software Corporate - Alliances & Joint Ventures Special effects come to Bollywood Vishwanath Kulkarni
BANGALORE, Jan 10 IF you raved about Hollywood thrillers like Men In Black, Independence Day and Godzilla, just look out for similar special effects fare from Bollywood soon. Compudyne Winfosys, the Bangalore-based Internet and multimedia solutions provider for the entertainment industry, has teamed up with Rakesh Roshan to provide special effects for his latest movie, Koi Mil Gaya, starring Hrithik Roshan and Preity Zinta. This is the first time that Compudyne is associating itself with Bollywood. Hitherto, the company focussed on Hollywood to provide special effects and multimedia content through its subsidiary, Digital Art Media. Compudyne lost a lot of projects after the September 11 attacks, and was forced to look at other markets, said Mr S.S.Dahiya, Chairman and Managing Director. "Lot of projects were cancelled due to the uncertainty," he said. "We will now be looking at other markets in the Asia-Pacific, especially Australia, Nepal, Pakistan and Bangladesh, apart from focussing in a major way on Bollywood," he said. Digital Art Media will provide the special effects to Koi Mil Gaya, which combines love and science fiction. According to reports, the movie is a unique experiment in Hindi cinema and has been described as a mix of ET and Forrest Gump. This mega-budget movie would be one of its kind in the Indian entertainment industry, said Mr Dahiya declining to elaborate. Compudyne Winfosys took over VFX Studio of Vision Art Design and Automation Inc, the subsidiary of Los Angeles-based Santa Monica Studios last year in a $4-million part-cash, part-stock deal. VFX Studio, now renamed Digital Art Media, has provided VFX support to every major Hollywood Studio, including Universal, Warner Bros, Paramount, Sony Pictures, Miramax and Buena Vista. Film credits include Academy Award winners such as Independence Day, Spy Kids, Godzilla, Men In Black, Dungeons & Dragons, Little Nicky and Sword Fish.
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