The Hindu Business Line : Friday, January 04, 2002

Win TV to go on air from January 27
WIN TV would go on air on January 27 and testing would start on January 13, according to Mr T. Dhevanathan, Chairman and Managing Director of the channel. From mid-April, audience will get to see a new Tamil movie every Sunday on Win TV, he ... More

Whirlpool forays into cooking range
WHIRLPOOL of India Ltd has announced its foray into the cooking range segment with the introduction of its `MagiCook' cooking range in the market. "The MagiCook cooking range has been designed with a host of features," according to Mr Ashok ... More

ALLIANCES & JOINT VENTURES

Prasar Bharati, TMG pact for `edutainment'
THE Prasar Bharati has signed a memorandum of understanding (MoU) with technology channel TMG Enter for providing programming to DD Bharati — the new edutainment channel from the national broadcaster. TMG Enter will provide the software ... More

ADVERTISING

Ad campaigns featuring supreme heads
PEOPLE in authority, especially Presidents and the like, rarely make an appearance in support of commercial interests in ads. However when there is a sink or swim situation as it happened in September 11 a departure from the norm is quite in ... More

PROMOTIONS & OFFERS

Amby on new driveway
THE Ambassador car, from the Hindustan Motors stable, is all set to make a strong comeback in the market. The car will soon be relaunched with a slew of marketing and promotional activities designed by Equus Advertising. According to Mr Suhel ... More

BRANDS

Senco Gold appoints brand ambassadors
ACTRESS Moon Moon Sen and her daughters, Raima and Riya, have been named brand ambassadors for Senco Gold Jewellers. According to Mr Sankar Sen, CEO, Senco is celebrating its diamond jubilee, on the eve of which it has flagged off a diamond ... More

Brand royalty payment formula
THE Government has announced the formula that would be adopted for calculation of royalty for use of trademark and brand names. An official release from the Department of Industrial Policy and Promotion (DIPP) said that, ``royalty on brand ... More

Brand Quest

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TCS gets Rs 200-cr order from United Utilities

Naidu on mission to e-enable rural masses

Bank strike today

Govt mulls foreign stake in tuna sector

Multilateral agencies to be roped in -- Asset reconstruction co equity to private sector

In Depth
Inside Kashmir

Guide to derivatives

US-64

Looking back
Dec. 23-Dec. 29
Mauritius Tourism Board launches celeb campaign

Ravaged ad industry looks forward with hope

Year sees durables in the doldrums

The going gets tough for ad industry